We're on a Mission
Think Right Brain Marketing to . . .
- Distill the best marketing practices to a precisely-tuned process;
- Reduce delivery time, staff hours and costs;
- Develop practical, easy-to-execute, value-priced programs;
- Eliminate the drain of expensive and multiple consultants;
- Leverage existing marketing investments;
- Benefit from more than three decades of experience in marketing and media.
Vickie Welch, Founder and President
 Vickie Welch spent the majority of her career in the high-tech industry, intimately involved with the companies at the forefront of the digital revolution, from the introduction of the personal computer to the commercialization of the Internet. She was instrumental in the launch of new media properties, developing the voice and vision, the positioning and marketing strategy from the early 1980's for PC WEEK and MacUser to the Internet start-ups of the late 1990's. As a result of this first-hand experience and ringside seat, she discovered the marketing strategies that worked—and the ones that didn't. As she honed her skills, she developed an intuitive understanding of how to quickly cut-to-the-chase, leverage existing marketing capital and deliver demonstrable results.
Specifically, her background includes:
- Founding publisher of Tahoe Traveler and president of Cognito Publishing, LLC
- Chief Marketing Officer, esolo.com
- Vice President of Marketing for the Web Site Services division of Netopia, Inc.
- Associate Publisher/Marketing for Network Computing, CMP Media
- Vice President, Marketing for Mac Publishing, LLC, IDG/Ziff-Davis
- Group Marketing Director, Consumer Media Group, Ziff-Davis Publishing Co.
- Group Marketing Director, Mac Publications Group, Ziff-Davis Publishing Co.
- Marketing Director, MacWEEK, Ziff-Davis Publishing Co.
- Marketing Director, Corporate Computing, Ziff-Davis Publishing Co.
- Marketing Director, MacUser, Ziff-Davis Publishing Co.
- Marketing director, PC WEEK, Ziff-Davis Publishing Co.
Kay Hart, Vice President of Marketing Communications Strategy
 As a senior marketing strategist and communication counselor for some of the country's most prominent companies, Kay's work has included company and product positioning, creating and establishing new market categories, communication strategy and implementation, competitive analysis, industry analyst relations, crisis communications, mergers and acquisitions and product launches. She also enjoys working with young companies and has been successful in helping those she's counselled to achieve revenue and image traction on their paths to becoming public.
As senior vice president and general manager of Waggener Edstrom Worldwide Central Region and leader of the firm's Technology Practice, Kay's clients spanned technology start-ups to multinationals. Before Waggener Edstrom, Kay was senior vice president of corporate communications for DHL Americas where she was instrumental in DHL's brand re-launch in 2004. Prior to DHL, Kay was vice president of corporate communications at Compaq Computer and then at HP after the two companies merged in 2003. She led the Compaq side of the merger, still the largest ever in IT.
Kay founded her own public relations and marketing consultancy in 1997 which she sold to Burson-Marsteller in 1999. A frequent lecturer and speaker, Kay has given keynotes for organizations such as The Conference Board, as well as taught PR workshops at graduate business schools.
Companies Kay has worked with include:
- Sun Microsystems
- Apple Computer
- Texas Instruments
- Sybase
- Informix
Anita Malnig, Director of Marketing Communications & Editorial Services
 Anita's career in publishing and marketing--primarily in the high-tech arena--ranges from editorial director at Ziff-Davis's MacWEEK, where, as an expert in crafting copy, she served as executive features editor during the height of the publication's growth and popularity to communications manager at Apple Computer, where she produced marketing materials including newsletters and videos which were showcased at Macworld Expo and other venues. Also a journalist, Malnig ran the Right Brain Publishing arm of Right Brain Marketing where she served as executive editor for Trendscape 2004 and contributing editor for LowCarb Living. A recipient of a Master's degree in English at San Francisco State University, Anita now divides her time between serving as public relations consultant for selected Right Brain Marketing clients, writing articles on developments in education, and teaching composition and grammar at San Francisco State University. She has authored over sixty articles, columns and books.
Specifically her background includes:
- Academy for Educational Development
- Articles for The Seybold Report
- Lecturer, San Francisco State University
- Executive editor of "Trendscape," Michael Tchong, publisher.
- Director, Web Site Services, Netopia Inc.
- Editorial Director, Cogito Learning Media
- Senior Marketing Manager, Apple Computer
- Editorial Director, MacWEEK
Neil Karlin, Senior Research Consultant
 As founder and principal of Karlin Associates LLC, Neil Karlin develops and implements innovative marketing research-based solutions for publishing (traditional and electronic media), Web sites, technical, business-to-business, and consumer markets.
Clients who have turned to Karlin Associates since its founding in 1995 range from media companies and popular computer publishing titles to leading technology and pharmaceutical companies. Neil has also collaborated with Knowledge Networks and other research companies, helping to define and refine syndicated research efforts to ensure that the changing needs of their clients are being served.
Prior to forming Karlin Associates, Neil served as Group Research Director at Ziff-Davis Publishing Company where he worked for a wide variety of consumer and business and technology-oriented publishing companies both in the U.S. and in Europe.
Specifically, his background includes:
- Mac Publishing LLC
- Macworld magazine, Macworld.com
- Future Games Group
- PC Gamer, Official Xbox magazine, PSM
- Match.com
- IMDB
- creativepro.com
- Apple
- Oracle
- Pfizer
Laura Stoll, Design Consultant
 Graphic designer Laura Stoll handles a broad range of print, web, and logo design projects for a variety of businesses, including software manufacturers, law firms, engineers, and biotech companies. She began her career in New York working on corporate identity and annual reports. After moving to the west coast in 1985, she was a designer at numerous high-tech magazines during the heyday of computer publications. In 1995, she started her own business, Laura Stoll Design, www.lstoll.com, and now lives with her teen-age son in the San Francisco Bay Area. Laura attended the Academy of Art in San Francisco.
Companies Laura has worked with include:
- Art director at SunWorld magazine
- Associate art director at MacWEEK
- Senior design associate at Publish!
- Design associate at PC World magazine
Logo, web, and print design for Right Brain Marketing clients include:
- Zwave World
- Netgear
- AAA
- Giya
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